The Internet is steadily becoming more difficult to navigate and here’s why.
If there’s one similarity I can’t help but notice between the internet and the real world, it’s the amount of pollution. Moonsearch has very little to do with the increasingly evident troubles with global warming, but we have noticed a surplus of useless and often non-informative, irrelevant commercial content online. In the past decade, trashy commercial content has been seeping its way into the top search results. This happens very much because of tricky blackhat Search Engine Optimization (SEO) techniques, and despite the many attempts made by search engines to get rid of these irrelevant results, finding the information you need online is still much more difficult than we imagine it should be.
From the moment of the Internet’s creation, it was meant to be a place for sharing information, knowledge, and wisdom, but, as with most revolutionary inventions, things quickly turned sour. The struggle of search engines trying to keep their SERPs free of irrelevant commercial content can be compared to that of hackers and anti-virus software developers. Search engines put a tremendous amount of effort into creating algorithms that would “filter out” unrelated search results. In the past 5 years we’ve seen more than 20 algorithm updates by Google, each followed by a tsunami of forum threads on DigitalPoint and BlackHat discussing all the possible ways in which these algorithm updates could be bypassed to get webmasters’ irrelevant pop-up-filled websites into the top search result pages.
Where it’s at right now
Now that well over 30% of the world’s population makes money online (directly or indirectly), it’s no surprise that this sort of manipulation is happening. Sure, we’ve come a long way since pointless spam emails and irrelevant advertising, but there’s still much to be fixed about the way we see and use the Internet.
Google currently receives quite a bit of criticism about its tendency to favor Wikipedia in it’s SERPs. That, topped by Google’s predisposition to give reputable sites more “visibility” compared to new, up-and-coming sites, leads many people to take a surprisingly conspiratorist attitude towards the search engine. However, having witnessed the sheer amount of trash websites online, it makes perfect sense to us at Moonsearch.
What can be done
The best solution to the problem is to not be part of the problem. As many people take steps to become more eco-friendly in real life, it would make sense if Internet users did what they could to avoid being part of the problem. Of course, for some this seems like too much to ask, but a small bit of Internet etiquette can go a long way when it comes to making a difference online.
In Moonsearch, our team’s ethics philosophy is the development of Internet with respect to each other, with creation of content for humans and humanoids and not for search engines, with “whitehat SEO”. If all the Web-participants don’t consciously do it, instead of Internet we might one day find ourselves caught in the empire of uncomfortable, aggravating, and hard and to use Junk-net.
About James Ater
An experienced developer, James is the one who stood behind Moonsearch.com at the dawn of the project. He knows the algorithms Moonsearch is using from the inside, and it's a pleasure for him to talk about the processes the project is based on. Inspired by technology he is glad to give you a full understanding of what the practical purpose of Moonsearch is and how it can be used to evaluate your competitors, define your brand's position on the market and identify the gaps for the development. Why to create technology if not to benefit from it? James knows how to do both and is happy to share his vision.