The Internet is steadily becoming more difficult to navigate and here’s why.

If there’s one similarity I can’t help but notice between the internet and the real world, it’s the amount of pollution. Moonsearch has very little to do with the increasingly evident troubles with global warming, but we have noticed a surplus of useless and often non-informative, irrelevant commercial content online. In the past decade, trashy commercial content has been seeping its way into the top search results. This happens very much because of tricky blackhat Search Engine Optimization (SEO) techniques, and despite the many attempts made by search engines to get rid of these irrelevant results, finding the information you need online is still much more difficult than we imagine it should be.

Why is Wikipedia Always on Top

Many SEOs argue that Wikipedia receives too much attention in Google’s search results.
A 2012 study revealed that Wikipedia articles rank for 99% of all googled terms. For more than in half of them Wikipedia is the number one search result.

Moonsearch’s analysis of Google’s search results reveals the Search Engine’s perception of Internet. It’s not that of a teenager looking for entertainment, a small entrepreneur, or of a money-crazed blackhat SEO-warrior. It’s closer to an old-fashioned, scientific view of the Web (free sharing of highly validated information), than to today’s content-for-profit Internet. Although being one of the most high-profit companies because of its advertising and other businesses, in its organic Search output Google apparently benefits Wikipedia. Some call it an unfair bias from Google towards Wikipedia.

Can we trust site explorers?

There are many site exploring tools and services on the Internet, which provide all kinds of competitive data on every website or domain. We shouldn’t always accept their data as reliable and this is why:

Business attention concentrates on Alexa’s top-100K traffic sites, which are reviewed more carefully and the data about them is supposed to be precise and reliable.

However, even this isn’t true in every case. In a test we encourage everyone to repeat, our team analysed a site rating in the middle of Alexa Top-100, with a PR of 5, and a three-year domain history.

Top by MoonRank

Journalists often ask us why did we create yet another domain ranking system if Google’s Pagerank, Amazon’s Alexa Rank, and a number of other well-known ranking tools already exist.

In its domain analysis Moonsearch does provide PageRank and Alexa data, but the idea behind MoonRank is different — it allows you to measure a domain’s popularity without checking its stats across multiple ranking systems.

Top by platform

Ever wondered what web-site platforms are most important?
Moonsearch has built its own platform popularity ranking to answer this question.

Today’s Internet doesn’t have a strict “platform“ definition, so many different solutions get into this category: programming languages, frameworks, and Content Management Systems (CMS) to name the few.